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ICE Staff

You can reach all ICE staff at or by calling 608/262-3033 or toll free 1-888-220-9822.


John W. Moore


John Moore has served as the director of ICE since 1989, when he moved to the University of Wisconsin–Madison as professor of chemistry. His research, development, and dissemination efforts starting with Project SERAPHIM served as a prelude to ICE, the Chemical Education Digital Library (ChemEd DL), and the education and outreach efforts of the Nanoscale Science and Engineering Center (NSEC). He has led ICE in a wide range of endeavors that have evolved with changes in science, teacher interest, and support. These include summer workshops for teachers, summer chemistry camps for middle school students, the publication and dissemination of materials for teachers, development of demonstrations and hands-on activities, adapting advances in materials science and nanoscale science into materials that teachers can use. He and Andrew Greenberg head the education/outreach efforts of NSEC, a multi-million multidisciplinary Nanoscale Science and Engineering Center, NSEC, at UW–Madison. He is also the PI of the ChemEd DL project, a part of NSF's National Science Digital Library, as well as the author of many textbooks, including a major general chemistry text.

For more information about John Moore's professional activities, visit his UW Research Group page.

Andrew Greenberg

Coordinator of Education and Outreach

Andrew Greenberg coordinates ICE's education and outreach efforts. These range widely, including REU and RET summer programs, Nanoscience Webquests, online nanoscience courses for teachers, nanotechnology teacher workshops, an outreach program of hands-on science and engineering activities to Boys and Girls Clubs, and nanoscale museum exhibits.

As an Associate Faculty Associate in the Department of Chemical and Biological Engineering, Andrew serves as the Co-Leader of the Education and Outreach Group for UW-Madison's NSEC project (Nanoscale Science and Engineering Center). He is also the Director of the REU (Research Experience for Undergraduates) in Nanotechnology and the REU in Chemistry and Chemical and Biological Engineering programs.

Elizabeth Moore

Editorial Advisor

Betty Moore uses her experienced editor's pen to enhance, enlarge, clarify, and improve ICE materials: print and online, booklets and forms, elementary and advanced. She divides her time and shares her skills with the Chemical Education Digital Library project and manages to make two one-quarter time positions add up to a least 40 hours/week!

Linda Fanis Craft

Sales and Marketing Manager

If you are interested in chemical education and attend a professional meeting, chances are you will see Linda. She manages the sales and marketing for ICE and also coordinates outreach and workshops for the Chemical Education Digital Library. After getting her BS in chemistry from Millikin University in Decatur, Illinois, she earned an MS in chemistry in 2004 at UW–Madison. As a grad student she preferred teaching as a TA and tutoring rather than research. Having worked with John Moore during grad school, Linda discovered the possibility of working in the field of chemical education. Following graduation she did so by joining the chemical education staff, splitting her time between ICE and business operations and outreach support for the Journal for Chemical Education.

Francisca Jofre

Outreach Specialist

As the ICE Outreach Specialist, Francisca Jofre works with students at many levels and in different settings to promote positive attitudes towards science, lead hands-on activities, and nurture self-confidence in future scientists. She works with the Boys and Girls Clubs of Dane County, through the SCIENCountErs outreach program, to organize weekly science based activities; she is an adviser to SPICE (Students Participating In Chemical Education), an organization of undergraduate students who perform chemistry demonstrations targeted to elementary and middle school students. During summers Francisca runs a variety of Chem Camps for middle school students in the Chemistry building at the University of Wisconsin-Madison.

Fracisca received her BS in chemistry from the University of Maryland, College Park, and an MS in Organic Chemistry from Iowa State University in 2003. As a graduate student she enjoyed working with Professor Thomas Greenbowe on a project to develop web based animations and improve laboratory procedures. In 2006 she moved to Madison and began working at the UW-Madison Nuclear Magnetic Resonance Facility, NMRFAM, as an Associate Researcher collecting and assigning data for a metabolomics database. Because she missed working in education, she decided to divide her time between NMRFAM and outreach efforts at ICE.